Recognition

Best Workplaces Lists

Turn a Great Workplace Into a Business Advantage

Turn employee trust into independent, employee-backed recognition that strengthens your reputation, builds pride, and gives the market a reason to believe.

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Three workplace recognition badges displayed side by side: the Fortune 100 Best Companies to Work For® 2026 badge, the Great Place To Work® Certified™ 2026 USA badge, and the 2026 People Companies That Care® badge.
Why Certification

Recognition That Means Something

Any company can say it’s a great place to work. Great Place To Work® gives you something more powerful: independent validation based on what your employees actually experience.

Our recognition is grounded in more than 30 years of workplace research and the Great Place To Work Model™ — giving employees, candidates, customers, leaders, and other stakeholders a trusted signal of the workplace you’ve built.

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Independent

Recognition from the global authority on workplace culture.

Employee-Fueled

Based on confidential feedback from the people who know your workplace best.

Research-Backed

Grounded in decades of research into the high-trust employee experiences that define great workplaces For All™.

Get Recognized for the Workplace You’ve Built

Listen to your employees. Understand their experience. Earn independent validation of what you've built.

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Benefits

Put Trusted Recognition to Work

Recognition isn't simply something to display. It gives your organization credible proof of something increasingly important: your employees confirm that you've built a great place to work for all.

Make Your Workplace a Business Advantage

A recognized great workplace starts with a high-trust employee experience — the same conditions associated with stronger productivity, retention, innovation, agility, and financial performance.

Recognition makes that internal strength visible externally, giving your organization credible proof of a workplace built to help people and the business perform.

Explore the Research
Two Marriott chefs in a commercial kitchen smile and exchange a fist bump while standing beside industrial cooking equipment, highlighting teamwork, collaboration, and a positive workplace culture.

Image courtesy of Marriott

Build a Reputation People Trust

What your company says about itself only goes so far. Independent, employee-backed recognition gives your workplace claims credibility.

Use Great Place To Work recognition to strengthen your reputation with employees, candidates, customers, partners, leaders, and other stakeholders.

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Cisco employee smiling

Image courtesy of Cisco

Give Your People Something to Be Proud Of

Recognition celebrates more than the organization. It celebrates the people who built it.

Give employees independent validation of what they've created together — strengthening pride, reinforcing what makes your workplace great, and creating momentum to keep raising the bar.

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Two happy DHL employees

Image courtesy of Nissan

Give Candidates a Reason to Believe You

Every employer makes promises about its culture. Great Place To Work recognition gives candidates something different: proof based on what employees actually experience.

Use that credibility to strengthen your employer brand, stand out in a crowded talent market, and attract people who want to be part of what you've built.

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5 Guys employees celebrating

Image courtesy of Five Guys

Recognition Is More Than a Moment

Recognition validates what you've built. The workplace intelligence behind it helps you understand what comes next.

Listen to your employees, understand where trust is strongest and where experiences differ, earn recognition for what you've built, and use those insights to keep improving.

Then I would change the existing four steps to:

Get Recognized
Survey

Powered by our proprietary Trust Index, easily survey your employees using the Great Place To Work Trust Index Survey to better understand your workplace culture.

Insights & Benchmarking

Using data-backed insights, you will be able to make more informed decisions and get a benchmarked view of your organization, creating a thriving culture.

Certification

Great Place To Work Certification evaluates workplace culture from the perspective that matters most — the employee — providing a clear signal to the world about your culture and commitment to employee experience.

Best Workplaces Lists

Once Great Place To Work Certified™, companies are automatically eligible for lists in Fortune& PEOPLE, earning recognition for the culture you built.

FAQs

Employer recognition is credible, third-party validation of your workplace culture. Great Place To Work® recognition is grounded in confidential employee feedback, giving employees, candidates, customers, and the market an independent signal that your organization has created a great employee experience.

Great Place To Work Certification is earned when employee feedback meets our research-backed standard for a great workplace. Certified companies are then eligible for Best Workplaces Lists, which recognize leading workplaces across industries, regions, company sizes, demographics, and more.

Certification gives candidates independent evidence that your culture is backed by your employees, not just employer marketing. In our 2023 workforce study, 76% of job seekers said they prefer Great Place To Work Certified companies over those that are not. Source: Great Place To Work® 2023 U.S. workforce market study (4,400+ respondents).

Yes. Great Place To Work research found that people were 10 times more likely to choose a company when they knew its employees had Certified it as a great workplace. Source: Great Place To Work® 2023 U.S. workforce market study.

Customers have seen measurable recruiting impact after promoting their recognition. At Wonolo, 27% of applicants mention Great Place To Work when applying. At IDOC, 90% of new hires said Great Place To Work Certification was a key deciding factor in their decision to join. Source line: Wonolo and IDOC customer stories, Great Place To Work®.

Recognition gives your employer brand something marketing alone can’t: independent validation from your employees. Certification and Best Workplaces recognition provide credible proof of your workplace experience that you can share across recruiting, careers pages, social media, and other employer brand channels.

Yes. Best Workplaces recognition extends the visibility and credibility of your employer brand through national, regional, industry, demographic, and other workplace lists. It gives Certified companies additional opportunities to stand out as leading employers.

Certified companies receive resources to amplify their recognition across websites, recruiting, social media, and other channels, including use of the Certification badge, a company profile on greatplacetowork.com, and promotional assets.

Yes. Recognition gives employees an opportunity to celebrate the culture they helped create. That can strengthen pride and advocacy while giving employees a credible story about their workplace to share with others.

Companies start their Great Place To Work Certification journey by gathering confidential employee feedback through the Trust Index™ Survey and completing the required company questionnaire. Organizations that meet the Certification threshold earn Great Place To Work Certification and become eligible for relevant Best Workplaces Lists.

Turn Your Culture Into Recognition That Matters

Your path to a Best Workplaces™ List starts with Great Place To Work Certification™.

Give employees something to celebrate, candidates something to trust, and the market a credible reason to see your organization differently.

Get Recognized
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Hilton logo